The ‘Hall of Fame’ technique involves borrowing the perspectives, strategies, and philosophies of world-renowned icons—innovators, artists, or even successful companies. By asking, “How would Steve Jobs solve this?” you force your brain out of its usual patterns and into the mindset of a master.
Standing on the Shoulders of Giants
You don’t need to be a genius; you just need to think like one. Each ‘Hall of Famer’ has a distinct “lens” through which they see the world.
Define Your Problem
Clearly state the challenge you want to address.
Example: “How can we make our online learning platform more engaging for students?”
Select Your 'Hall of Famers'
Choose 3-5 icons who excel at something related to your goal (e.g., design, storytelling, efficiency).
- Steve Jobs: Master of simplicity and user experience.
- Walt Disney: Master of storytelling and immersion.
- Netflix: Master of personalization and “binge-worthiness.”
Analyze Their 'Secret Sauce'
What is the core principle that makes them successful?
- Jobs: “Less is more.” Elegant, intuitive design.
- Disney: “The magic is in the details.” Emotional storytelling.
- Netflix: “Know the user better than they know themselves.” Data-driven.
Force the Connection
Apply those principles to your specific problem.
- Jobs + Learning: Remove 50% of the buttons on the platform. Make it feel like a “unboxing” experience.
- Disney + Learning: Turn each course into a “quest” with a narrative and milestones.
- Netflix + Learning: Create a “Continue Learning” section that auto-plays the next micro-lesson.
Practice
Problem: “Our grocery store has long checkout lines.” Borrow the mind of Amazon. How would Amazon (focus on “one-click” and “frictionless”) solve a physical checkout line?