The Catalogue

52 battle-tested brainstorming techniques, organized into three modes of thinking. Each one includes step-by-step guidance and a hands-on practice activity.

01
Linear 17 techniques

Linear Thinking

Structure your thoughts to find logical solutions using systematic, step-by-step techniques.

Cherry Split

Fractionation: Break problems into manageable parts.

15 min

Circle of Opportunity

Force connections between random words and your problem to generate unexpected ideas.

35 min

Clever Trevor

Gain fresh perspectives by talking to someone completely unrelated to your industry.

45 min

False Faces

Reverse your assumptions to uncover hidden opportunities and unconventional solutions.

30 min

Future Fruit

Map out multiple future scenarios to build a strategy that works no matter what happens.

45 min

Hall of Fame

Borrow the minds of history's greatest innovators to solve your modern challenges.

45 min

Idea Box

Break a problem into parameters and combine variations to explore thousands of potential solutions.

45 min

Idea Grid

Categorize products by logic and emotion to find the perfect marketing and product strategy.

30 min

Ideatoons

Identify successful patterns from nature or other industries and adapt them to your unique challenge.

45 min

Lotus Blossom

Systematically expand a central theme into 64 detailed ideas using a structured grid.

45 min

Metaphorical Thinking

Solve complex problems by comparing them to completely unrelated systems like gardens, rockets, or orchestras.

30 min

Phoenix

Rise from the ashes of a failed project by asking a series of brutal, systematic questions.

45 min

SCAMPER

A checklist of 7 action verbs to help you modify, adapt, or transform any existing idea into something new.

45 min

Slice and Dice

Deconstruct a product into its base attributes and modify each one to reinvent the whole.

30 min

The Great Transpacific Airline

Force connections between disparate industries to generate breakthrough innovations.

45 min

Think Bubbles

Use radiant thinking to visually map out your ideas, uncovering connections that linear logic misses.

30 min

Tug-of-War

Map the driving and restraining forces of a change to find the leverage points that move you toward your goal.

45 min
02
Intuitive 32 techniques

Intuitive Thinking

Tap into your subconscious mind and imagination to unlock creative insights.

Blue Roses

Cultivate your intuition to find rare, breakthrough insights that logic alone can't reach.

45 min

Brutethink

Use random words to break mental blocks and force unexpected associations.

30 min

Chilling Out

Disengage your conscious mind to allow your subconscious to make deep, creative connections.

20 min

Da Vinci's Technique

Think like a Renaissance master by using sketches and visual metaphors to unlock hidden solutions.

45 min

Dali's Technique

Tap into the semi-conscious state between wakefulness and sleep to harvest surreal, high-impact ideas.

45 min

Dreamscape

Program your subconscious before sleep to solve complex problems through symbolic dreams.

45 min

Not Kansas

Escape the 'Kansas' of conventional reality and solve problems in a fantastical mental landscape.

30 min

Rattlesnakes and Roses

Solve problems by comparing them to something beautiful (a rose) or something dangerous (a rattlesnake).

45 min

Stone Soup

Start with an impossible, 'magical' solution and work backward to find practical, revolutionary steps.

30 min

The Book of the Dead

Translate abstract problems into a symbolic pictorial language to uncover a narrative of hidden solutions.

45 min

The Great Unknown

Shed your expertise and approach your problem with a 'Beginner's Mind' to uncover what experts have missed.

30 min

The Great Unlearn

Actively discard outdated beliefs and 'best practices' to create the mental space for disruptive new ideas.

30 min

The Great Unthink

Suspend all logic and embrace the absurd to find paradigm-shifting ideas that your rational mind would never allow.

30 min

The New Child

Re-embrace the curiosity and fearlessness of childhood to solve complex problems with uninhibited wonder.

30 min

The New Consciousness

Expand your awareness beyond the individual to tap into the 'Collective Intelligence' of humanity and the planet.

45 min

The New Death

Master the art of 'killing off' stagnant ideas and projects to clear the path for radical new growth.

45 min

The New Energy

Re-imagine your personal energy as a renewable, abundant resource to sustain peak creative performance.

30 min

The New Everything

The ultimate creative leap: Re-imagine the foundational laws of existence to make your problem impossible to even exist.

60 min

The New God

Assume the role of an omnipotent entity to envision 'Divine Solutions' unconstrained by human limitations.

45 min

The New Life

View your problem as a living, breathing organism that needs to evolve, grow, and adapt to survive.

30 min

The New Man

Redefine your identity and capabilities by adopting a new set of values, skills, and perspectives.

45 min

The New Matter

Re-imagine the building blocks of your world as fluid, information-rich, and infinitely reconfigurable.

30 min

The New Reality

Shatter your current paradigm and build a new context where your problem is naturally solved by new 'Laws of Physics'.

60 min

The New Self

Consciously design and embody a new personal identity optimized for creativity, courage, and adaptation.

45 min

The New Space

Re-imagine the boundaries and relationships of physical and conceptual space to find room for radical innovation.

30 min

The New Time

Shatter the illusion of linear time to see your project's past, present, and future as a single, actionable moment.

30 min

The New Universe

Escape the limitations of the known world by designing an entirely new universe with its own unique laws.

60 min

The New Woman

Tap into the 'Divine Feminine' qualities of intuition, empathy, and collaboration to solve problems that logic alone cannot.

45 min

The New World

Declare your current industry or system obsolete and design a 'New World' where your solution is the standard.

45 min

The Shadow

Confront the hidden, uncomfortable truths about your problem to unlock deep, transformative solutions.

45 min

The Three Bs

Leverage the power of incubation by stepping away from your problem to the Bed, the Bath, or the Bus.

20 min

True and False

Master 'Janusian Thinking' by holding two contradictory ideas in your mind at once to spark a revolutionary synthesis.

45 min
03
Group 3 techniques

Group Techniques

Harness the collective intelligence of your team with collaborative methods.